November 10, 2014
Magic Wire Bra, Triumph
Since moving to Cambridge, I haven’t been attending as many events as I was used to in Leeds. After turning down an invite to a
Triumph event in York due to my move, I was excited to be consequently invited to the brand’s event in Cambridge – blogger events do happen here too, hurrah! At the event, we were treated to some bubbles and introduced to Triumph’s new release; the Magic Wire Bra:
The Magic Wire Bra is revolutionary because of one key aspect – it doesn’t have a wire. Rather, the bra is supported by a silicon based tube instead of a wire, meaning you get all the support of an underwired bra without that pesky digging in or fear of being stabbed! They’ve been spreading the word of this new release with a frankly genius campaign – #NiggleFix. Customers have been sending in in their ‘niggles’ and the best have been chosen to be shared by Triumph in the form of some beautiful illustrations. In response, customers get some solutions to their niggle and a Triumph goody bag. It’s a great campaign, which seems to have really captured people’s imagination and gives a positive spin on those daily annoyances.
At the Cambridge store, I was also treated to a fitting, which I haven’t had done since I was a teenager, so it was a good opportunity to get my bra size checked. The fitter was lovely and made me feel very comfortable, which is always very important. In fact, I discovered that I was actually one cup size bigger than I’d thought – something I’m sure every girl would like to hear!
Finally, it was time to try the Magic Wire bra* for myself. I opted for a black bra, which I knew would go with my current underwear collection – for me, underwear has to match! The nude straps were a clever touch, as they are perfect for everyday wear and don’t stand out and detract from your outfit. The added bow and lace detailing makes the bra so much prettier, and all in all it is a ‘grown-up,’ beautifully designed and ultimately easily wearable bra. I wouldn’t hesistate to recommend it if you want something comfortable that won’t make you feel dowdy, thanks to its impressively innovative technology and design.
Have you tried the Magic Wire Bra? Which bugbears are you looking for a #NiggleFix to?
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